Opening Remarks In modern rapidly changing business world, staying ahead of the competition is crucial. Market research has traditionally been a key approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this process. AI-powered tools are reshaping how companies gather, process, and utilize data ab

Overview Social media marketing is evolving dramatically in the last few years, driven by changes in technology, user behavior, and business needs. One of the most significant shifts in the advertising sphere has been the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing is capturing the attention of businesse